Because of the high quality of first-party data, there are many options for how marketers can use it. Because you collect it directly from the source, you know it’s accurate, and because it comes straight from your audience, you know it’s relevant to your business.Īnother benefit of first- party data is that privacy concerns are minimal because you know exactly where it came from and, as the marketer who collected it from your audience, you own it. How Can You Use First-Party Data in Marketing?įirst-party data is highly valuable because of its quality. Any company not collecting and activating first-party data from their properties is basically leaving money on the table. Taking control of first-party data should be a priority for any company today that wants to monetize, learn from, and use the asset to scale valuable audiences, deepen engagement with consumers and improve ROI across marketing efforts. ![]() ![]() Privacy concerns surrounding first-party data are minimal because you know exactly where it came from, and as a marketer, you own it outright.įirst-party data is king. It’s also relatively easy to collect and manage, especially if you use an audience management platform. Not only is it the most valuable, but also it’s available to you at no cost, making it cost-effective. This data can also include non-online information such as completed surveys, customer feedback and other customer information stored in your CRM database.įirst-party data comes straight from your audience and customers, and it is generally thought of as the most valuable. Data from behaviors, actions or interests demonstrated across your website(s) or app(s).First, Second, Third-Party Data: Putting It All Together (Video)įirst-party data is the information you collect directly from your audience or customers.With that in mind, let’s dig into what each type of data is, how you can use it and how to access it. Which kinds of data will benefit you the most, though, depends on your current situation and your goals as a marketer. Why is it so important to understand the different types of data? Data is one of the biggest drivers of successful marketing today.
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